Mobile Advertising in the News
There was a great article in today’s Herald Tribune (my “lifeline” to the US) on the very timely topic of Mobile Advertising. Why timely? Because the next Mobile Monday London event (run with and Sponsored by the MMA) will focus on this very topic. I especially liked this article because it focuses on companies that are going beyond SMS advertising and bringing Web-style banner ads and other innovations to the mobile. You may ask why, as a technologist, I am so excited about the prospect of mobile advertising? Well — look at it this way: advertising is the engine that is powering innovation in companies like Yahoo! and Google right now. If we can bring more targeted advertising to the mobile platform, in a way that preserves user privacy and choice, I believe it will lead to greater investment in the mobile platform by content providers and therefore more sophisticated applications and services being available over this platform.