What’s 2.0 2.0?
You know — I used to be the kind of guy who sneered at people who said things like “Web 2.0″ or “whatever 2.0.” I still am. I am not by nature a joiner. For the longest time in the mid-nineties I resisted using the indefinite article in front of the word email (as in “I’ll send you an email.”) I still believe the word email is not a singular noun. “I’ll send you email” is correct. “I’ll send you an email” is incorrect. I always have to apologize in advance if I use the word “leverage” or “synergy” in a meeting. I have always found jargon fascinating, in that using jargon tends to shut people out – to create exclusive clubs. I prefer inclusive modes of working and I believe that in general it’s worth the time to explain yourself in plain language rather than using jargon.
So anyway, when I first heard this term “Web 2.0″ I thought “what a load of crap.” But then when I read the article and heard a few presentations and started to talk to people about it, the term clicked. And it has clicked with enough people that it’s become a useful way to talk about a set of topics in one breath. I still think it’s a bit silly and when I use it, I do so with a dash of irony, but I do use it.
Aside from “Web 2.0″ people have not started adding 2.0 to anything to make a point that that thing has evolved into something different. In some ways, 2.0 has taken the place of “Extreme!” especially in tech circles.
But what’s next? Calling the evolution of X “X 2.0″ is a meme that has nearly played itself out. I say “nearly,” because I’m obviously trying to ride the wave of this meme with the mobile2.0 event. But when 2.0 jumps the shark, what’s next?
What’s “2.0″ 2.0?
All I can say that I hope it’s not 3.0. That would be extremely silly and disappointing.
Unfortunately, I already see people jumping on the “Web 3.0″ bandwagon. I don’t think we have enough of “Web 2.0″ under our belts yet to imagine “what comes next.” The Web took about 10 years to mature as a medium and by my arbitrary measurement (when blogging became the hot topic at the U.S. Democratic national convention) we are only 2 years into “Web 2.0.” Let’s let Web 2.0 steep a little more before declaring it a done deal.