November 8, 2009
Mobile 2.0 In the Wild
My friend Adam is a small animal veterinarian in San Francisco. Unfortunately, I rarely get the chance to see him, but when I do it’s always illuminating in some way. Last night over some lovely steaks and shirley temples at San Francisco’s A5A, we got to talking about apps. Adam is an app fiend. He has completely filled up his iPhone with apps. He yelps. He tweets. Adam is super-connected. More interesting though is how he runs his business. Adam uses Freshbooks to do all his business management online (or “in the cloud” as fashion now dictates). Using the Minibooks iPhone app, he is able to get into all this information while mobile, including patient records, blood work reports, etc… everything he needs to do his job. He uses VoiceCentral/GoogleVoice to manage his calls, get transcripts and make appointments. He uses MotionX GPS to get to appointments. He accepts credit card payments with MerchantWare’s credit card app. Otherwise, Freshbooks allows clients to pay him through Paypal. He has all kinds of Veterinary reference material and medical calculator apps on his iPhone. He uses Osirix to carry around digitised xray images from hospitals. He uses Evernote to sync multimedia of pets (images, sound, and videos) taken on the iPhone to his Mac. His entire business is mobile. He can show up at a client, pull up their pet’s records and start working without a single piece of paper. This enables him to do something almost unheard of in this day and age: make housecalls. In fact, that’s all he does. The “cloud” + mobile apps have enabled him to create an innovative new business model and the result is happy pets and pet owners (read his Yelp reviews). How many other small businesses is Mobile 2.0 quietly re-inventing?
Filed by Daniel Appelquist at 0:46 under mobile 2.0
Tags: apps, mobile 2.0, shirleytemple, vet
10 Comments
I'm an American Ex-Pat living in London. I'm
a father of two and husband of one. I founded 
Great story!
this is very interesting & good use/business case… thanks for sharing.
ceo
[...] Mobile 2.0 In the Wild [...]
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Interesting showcase of mobile changing work practices from @torgo [link to post]
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If you follow me for mobile, you prob follow @torgo (if not – do!). See his great mobile web blog entry at [link to post]
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Mobile widgets/apps lead the way for a blind user http://tr.im/EAAD + vet [link to post] Build widgets w/ standards at http://tr.im/EAB9
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RT @iheni: Mobile widgets/apps lead the way for a blind user http://tr.im/EAAD + vet [link to post]
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RT @iheni Mobile widgets/apps lead the way for a blind user http://tr.im/EAAD + vet [link to post] Build widgets w/
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RT @torgo New blog post – Mobile 2.0 in the wild: [link to post]
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Mobile 2.0 In the Wild (via @torgo blog) [link to post]
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