In 2006, I wrote a blog post in an attempt to define “mobile 2.0.” Looking back at that post, I can see that many of my predictions have come to pass. We have indeed moved into a new area, where apps and the mobile Web are bringing a new class of services to mobile users. And we are continuing to see the mobile and Web/Internet industries converge.
But what relevance does the “Mobile 2.0” conference have in 2010?
Hard to believe that this will be the fifth Mobile 2.0 event running in Silicon Valley. In 2006, after discussing with Mike Rowehl and Gregory Gorman the fact that the Web 2.0 Summit (and many other industry events focusing on disruptive innovation) had no mobile-related content to speak of, we decided to create Mobile 2.0 – a day-long event that would take the format we had helped develop with MobileMonday and expand it to a day-long event. The result was Mobile 2.0 – ok, not the most original name, I grant you. But behind the name, there was and continues to be an ethos that is different from other industry events. We are informal. We are emphatically not pay-for-play. We are people who work and live in this industry. We value people with knowledge they are willing and excited to share with others. We are passionate (and I don’t use the word lightly) about innovation in mobile and we have borne witness to a great era of change in that industry. We strongly believe in the importance of holistic thinking – bringing together entrepreneurs, developers, strategists, VCs, designers and marketers to talk to and learn from each-other. We understand that we live on a planet and that innovation is happening around the globe. We shy away from hype and try to expose the realities of what’s going on. We agree that the convergence between the Internet and the mobile platforms is creating a new medium with aspects of both. We are trying to move the needle.