Open Business Models at Mobile 2.0 Europe

Last Panel at Mobile 2.0 Europe: Open Business Models
Open Business Model Panel at Mobile 2.0 Europe moderated by Mike Butcher

It’s the final panel at Mobile 2.0 Europe, featuring panelists from Blyk (Leif Fågelstedt), Admob (Laurence Aderemi), GetJar (Ilja Laurs), Bango (Ray Anderson) and Fjord (Chris Liu) and moderated by an ebullient Mike Butcher. The theme of openness has been a central one here in Barcelona. Everyone seems to agree that openness is good, but nobody can agree quite what openness means or what should be open and what can remain closed. The iPhone, for example, has been held up as a beacon of innovation, but the iPhone is also closed in a number of respects, especially around native application development.

Interesting comment from Chris of Fjord - do we need a “Microsoft” for Mobile (i.e. a single vendor who can dominate the operating system space)? Ray Anderson’s response (which I agree with) is that that common platform could be the Web (and I would add, mobile Widgets which run on top of a runtime environment). Coming back to the iPhone, the thousand+ mobile Web applications in Apple’s directory should be a indication of this trend. The only problem with Web apps is - no access to device capabilities (camera, location, PIM etc…). But this is coming. Both Ilja and Laurence have spoken up on the power of mobile advertising to help bootstrap mobile innovation. We haven’t heard too much from Leif about open business models — they are pretty focused on their basic “voice and text” proposition. My question was: will mobile (Web) advertising morph from simple banners into “branded experiences” such as mobile widgets where the widget itself is the advertisement? No clear answer from the panel but I’m convinced this is the way forward.

Phew! What a day! Lots of contraversy, lots of industry expertise, lots of startups. In short - a fantastic debut for Mobile 2.0 Europe! I need a drink!

Mobile 2.0 Europe Kicks Off

Pekka Pohjakallio of Nokia Keynoting Mobile 2.0 Europe
Pekka Pohjakallio of Nokia Keynoting Mobile 2.0 Europe

In late 2006, I helped to run an event called Mobile 2.0 in San Francisco. Run up against Web 2.0 Summit, the event was first conceived as a kind of mobile “meet up” for people attending Web 2.0 - people who were interested in mobile innovation, and especially the growing convergence between Web and Mobile (which in 2006 was still quite contraversial). We ended up drawing a crowd of 300 industry professionals. In 2007 we re-ran the event and established Mobile 2.0 as a conference series. Today in Barcelona, Mobile 2.0 Europe is kicking off due to the not inconsiderable talents of Rudy De Wale. In the mean time, the topics we’ve been covering in Mobile 2.0 have gone main stream. Mobile Web, mobile social networking, social media, and other innovations that were seen as fringe in 2006 are now coming into the mainstream of industry thinking. Pekka Pohjakallio from Nokia spoke this morning on how his company is becoming an Internet services company. Alistair Hill from M:Metrics has presented dramatic growth in mobile Web usage in western markets. Now we have on stage a panel on Mobile Social Networking including Zyb (now part of Vodafone) founder Tommy Ahlers and Antonio Vince Staybl, CEO of Itsmy.com (a mobile-only social network that is taking off like wildfire). The rest of today’s program is packed with real industry experts and startups across the spectrum of mobile innovation.

Exciting times? Yes.

W3C to Run Online Mobile Web Training Course

W3C are producing an online training course for mobile Web developers: “An Introduction to W3C’s Mobile Web Best Practices” which will run from May 26 to June 20 2008. This will be a great chance to get more information on mobile Web development practices from the experts — highly recommended for any Web developers out there who are interested in getting into mobile.

W3C is organizing an online course to introduce Web developers and designers to W3C’s Mobile Web Best Practices.

In this course you will:

    • * learn about the specific promises and challenges of the mobile platform
    • * learn how to use W3C’s Mobile Web Best Practices to design mobile-friendly Web content and to mobilize existing content
    • * discover the relevant W3C resources for mobile Web design

Participants will have access to lectures and assignments providing hands-on practical experience with using W3C’s mobile Web Best Practices. They will have direct access to W3C experts on this topic who are the instructors for this course. Participants will also be able to discuss and share experiences with their peers who are faced with the challenges of mobile Web design.

More information at
http://www.w3.org/2008/03/MobiWeb101/Overview.html

Register now at
http://www.3gwebtrain.com/moodle/

Beyond Point and Click

Pinch GestureOnce upon a time, a company called Apple came out with a great concept: a breakthrough consumer device with a new user interface that left the competitors in the dust. It brought UI to a whole new level by introducing a new visual and gestural language which greatly increased ease of use. In doing so, it lowered the barrier to entry for the general public, created new markets for its products and a revolution occured. Sound familiar? It should. I’m talking about the introduction of the Macintosh in 1984. The new visual language of pointing, clicking, dragging and using overlaping windows gradually became the dominant UI paradigm. But here’s the problem: other companies stole Apple’s great ideas (which Apple had actually stolen from Xerox but never mind). What could have rocketed Apple to market dominance instead became a commodity that anyone could implement.

Flash forward to 2007. Apple again comes out with a new UI paradigm, together with a visual and gestural language, and they release it as part of a breakthrough consumer device; the first of a series of devices in different form factors which they think will undo the last 20 years and rocket them to dominance of all things digital. But this time, they’ve got an ace up their sleeve: a string of patents. As Wired reported in February, Apple is trying to patent the gestures that make up the iPhone UI - the iPhone’s equivalent of “point and click.” In fact, if Apple’s efforts succeed, I think they will be shooting themselves in the foot. Why? Because if we are, en masse, to move to a new user interface paradigm, beyond point and click, we are going to have to have some consistency. If “pinching” means “shrink” on one device and “close” on another device, this would be a disaster from a user experience standpoint, and could turn potential users off in a big way.

In fact, we don’t have to imagine for too long because some of new breed of “iPhone killer” devices now hitting the streets exhibit this very problem. I was just looking at a touch UI device manufactured by an un-named Korean company (that also coincidentally manufactured my fridge which now is on the blink after only 3 years of ownership - not that I hold a grudge). The problem with this device was that it was replicating a non-touch UI (a UI controlled by a four-way rocker switch) with a touch-screen overlaid on top. It wasn’t quite as bad as the Prada phone that I wrote up last year, but it was close. For example, instead of scrolling by simply flicking your finger up and down, it required you to (repeatedly) press soft buttons at the bottom of the screen labeled with up and down arrows. I haven’t actually had the chance to test out the Nokia “touch” Series-60 device, but when I read this article in News.com with accompanying spy shot, my blood chilled. A scroll bar? Menu buttons on the bottom? Could it be that Nokia is falling into the same trap - trying to replicate a button-based UI with a touch screen overlaid on top? I sincerely hope not — indeed, I think Nokia has enough UI expertise to understand that touch needs a new visual gestural language.

But this brings us back to Apple and their patents. I am not a lawyer, but I don’t believe patenting gestures is a good idea. It seems like there’s plenty of prior art - take a look at Jeff Hann’s talk at TED on gesture-based UI as an example - but the main thing is: in order for us to move into this brave new world of touch, I would argue that gestures need to be royalty free, and companies need to know that if they implement commonly used gestures they will not be sued. If anything, we need standardization of gestures so that users can have some kind of consistency between touch-based platforms. The people behind Interactivegestures.com are moving in this direction, but it’s unclear to me what the intellectual property around these gestures (if any) is. What is the way forward to ensure that gestural and touch-based UI can flourish and isn’t hobbled by intellectual property disputes before it’s even properly off the ground? We briefly “touched” on this issue during a discussion on the future of mobile user experience at Over the Air led by UIQ’s David Mery and Idean’s Mikko-Pekka Hanski, but this topic alone needs more discussion. At risk may be the very future of human computer interaction.

Over the Air Captured on BBC’s Digital Planet Podcast

BBC Digital Planet LogoI was lucky enough to be interviewed by Peter Price from BBC’s Digital Planet. Some of what we talked about got onto the Digital Planet Podcast (dated 7 April). Peter also captured Over the Air speaker/participant Brian Fling and spoke about the coming revolution of “Mobile 2.0″.

It’s a great piece, which really captures some of the flavor of the event, interviewing one of the competition entrants (Simon Maddox) who was busy learning J2ME in order to build a location-based game. Contrary to what Peter says on the podcast, Simon and his team-mate Kevin were actually one of the winners, for best location-aware app. Because of the hybrid nature of the event, Simon and Kevin had access to some top-level experts in Java J2ME from Sun, Aplix and Vodafone who had presented in earlier masterclass sessions.

I think it’s also notable what BBC’s Matthew Postgate and Bill Thompson had to say about why BBC is getting involved with events like Over the Air. It’s all because BBC’s public remit means they have a mandate to encourage and facilitate creative expression and ”programming is just as valid a form of creative expression as writing books, making videos, or drawing pictures.” I think they’re absolutely right. Certainly, a lot of “creativity” was evident in the contribution entries.

The question on everyone’s lips at Over the Air was “when are you going to run another one?” I think the answer is “not for a while” but in the meantime, BBC Backstage is gearing up for their own, more PC-Web-oriented, event, Mashed happening June 21st and 22nd at Alexandra Palace. I’m definitely looking forward to that one.

Over the Air Covered in The Guardian

Over the Air Logo

Over the Air kicks off tomorrow at Imperial College London. But we’re already getting some great press from the Guardian’s Jemima Kiss. And they even spelled my name right!

The innovation that’s going to drive this converged Mobile/Web industry forward is going to come from the kind of people who are coming to this event. Jemima called it a “festival” in her article. That’s right, I think. Over the Air will be more than a development conference and more than a code camp. It must be a rallying cry for the mobile developer community.

I’m off to Imperial College London to start stuffing bags for tomorrow’s attendees. If you’re coming to Over the Air, I’ll see you tomorrow, and if not you’ll have to read about it in the papers.

iPhone Spurs Mobile Web Usage

Great blog post at the New York Times last week about the disproportionate percentage of iPhone users (84.8%) who use the iPhone regularly to access the Web (compared to users of other smart phone devices). Mark Donovan of M:Metrics is quoted in the article saying that this is because the iPhone is particularly well suited to “people who are jacked into the Internet all the time.” Doesn’t putting the Web front and center on the device, bundling the device with very Internet-friendly price plans, and making the thing so damn easy to use have just as much to do with it? It’s no surprise to me that Google has seen 50 times more searches from the iPhone than from any other mobile handset (as reported in the FT last month). I’ve spent the last 3 years in lamenting the fact that device manufacturers make it so difficult to find the place to enter the URL into the browser that most people simply give up. My three year old daughter picked up my iPhone for the first time and within seconds she had brought up the browser, found the space to enter a URL and had started typing away. That was a an ah-ha moment for me about the iPhone’s usability. Mark kind of implies that iPhone owners are using the mobile Web because only because they are naturally predisposed to such use. My gut feeling is that the iPhone is actually “crossing the chasm” into the general public. There is a latent demand for the mobile Web and the iPhone is tapping that demand, where others have failed and continue to fail.

Over the Air is Coming

Over the Air Logo

I’ve been working for a while now with the folks at BBC Backstage, Imperial College London and Betavine to put an event that has had many incarnations, but has now coalesced into its final form: Over the Air. With an expected attendance of over 450 and multiple conference tracks including talks on a range of Mobile technologies and disciplines, it’s safe to say that this is the most logistically complex event I’ve ever worked on. The result, I’m hoping, will be something entirely new: a new kind of mobile developer event that brings together the best aspects of a “code camp” with some great talks and hands-on “master class” session from thought leaders in mobile development. We’ve got Microsoft, Adobe, Nokia, Google, Sun, Thoughtworks, W3C and that’s just for starters. We’ve also got a strong element of user experience and design with speakers from Idean, Fling Media and more. Speaker list is on the site and program details will be posted to the Web site soon.

If you want to get a glimpse of the future of mobile platform innovation, register for this event and come join us at Imperial College London campus in South Kensington on the 4th and 5th of April. Did I mention that registration is free?

Reflections on the Mobile Web in Korea

Mobile Wednesday LogoI was very lucky this past week to have been invited to Seoul (along with the other members of the W3C Mobile Web Best Practices, Device Descriptions and Ubiquitous Web working groups) to participate in something that came to be know as Mobile Web Week.

The week of W3C working group meetings was punctuated by a day-long open workshop which we named W3C Mobile Wednesday. (Yes, my intention is to mobilize every day of the week - already we have had Mobile Monday and Mobile Sunday. Now Wednesday has fallen. Can Thursday be far behind?) Mobile Wednesday was actually a unique opportunity to hear from people working in Korea on the sharp end of the Mobile Web and to do a little bit of a sales job about the work we’ve been doing in the W3C Mobile Web Initiative and why it might be relevant there.

One factor that greatly helped create a feeling of open dialog was the presence of simultaneous translation during the whole event. It’s a luxury I almost never get to experience, but it really can help to facilitate discussion when someone else is worrying about the burden of translation. The translators were a wonder - deftly dealing with sometimes very thick technical discussion, especially during the panel sessions.

Besides Mobile Wednesday, I also had the pleasure of speaking to many Koreans living and breathing the Mobile Web, including representatives of the Mobile Web 2.0 Forum, the Korean W3C office, ETRI, and of the Korean companies involved in W3C activities, such as SK-Telecom and Samsung.

So - what impressions am I left with after this week?

I have more questions than answers, but my overall impressions are that the challenges to the growth of the mobile Web in Korea are similar to the challenges the world over. Perceptions about usage and comparisons to the “real web” are also a problem. I have to respectfully disagree with a statement made by one of the other conference speakers that Korean use of the Mobile Web hasn’t taken off because “Koreans already have very high speed access to the Web at home and at the office.” Yes, Broadband penetration is really high in Korea. However, the use cases for using the Web on the move are different from the use cases for using it in front of a computer. Other speakers at the event highlighted some of these, particular social gaming and one-to-many messaging. Interesting side-note, nobody seemed to know what Twitter was but there are apparently a couple of similar Korean services.

One basic challenge Koreans might have to bringing the Web to the phone is the high use of Flash. Seems that most Korean (PC) Web sites are full of Flash content. Even the photo of me that appeared in the Korean tech news article was embedded in Flash for some reason. The fact that these sites aren’t working on even highly sophisticated mobile browsers is no doubt putting people off the concept of mobilizing the Web.

In any case, it was a very educational an informative week. Special thanks go out to Jonathan Jeon (전종홍) for his role in putting it all together and for posting some great video of the Mobile Wednesday event (see link).

Famous in Korea!

François Daoust of W3C and I were interviewed by the Korean press about the work of the W3C Mobile Web Best Practices working group.  Unfortunately,  the article hasn’t been translated so I have no idea what they said about us, but hey — any publicity is good publicity, I suppose.

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