Three Predictions for 2010

I have three predictions for the coming year:

Prediction #1: I have seen the future, and it is Android. Or rather, the Android model is going to be the model that “wins out.” Right now, especially for those who tote iPhones around, that might be difficult to see or understand. The iPhone seems like a device which embodies all the mobile 2.0 ideals I first wrote about in 2006. It provides access to a wealth of applications and services. It’s easy to use. It’s connected. It has created new product categories (apps) and new routes to market. But, as iPhone detractors often point out, it’s a closed ecosystem. I submit that no matter how “insanely great” the iPhone is, the ecosystem that Apple has created around it cannot scale. So, we are back to another prediction I made, at 2008’s Future of Mobile conference: Android will be to the iPhone what the PC was to the Mac. Why? User choice. You can download and install an app on an Android phone without buying it from Android Market. You can download it directly, or from an alternative app store such as GetJar. I predict 2010 will be the year that Android apps will begin to rival iPhone apps – maybe not in terms of sheer numbers, but in terms of consumer and developer mindset. This will be the year in which “download our Android App” buttons will join “download our iPhone App” buttons on sites across the Web. Don’t believe me? Check out this interesting data point (take a look at the “customer satisfaction” graph – I predict Android and iPhone will change places by the end of the year).

Prediction #2: At the same time, richer functionality (enabled by the HTML5 platform and APIs such the geolocation API) within to the browser and web runtimes will enable the creation of a new class of WebApp  (and Web Widgets) that will work interchangeably between Android, iPhone and other emerging smartphone platforms. The result of this trend will bolster the growth of Android as consumers will begin to perceive that they don’t have to buy iPhone to get a rich mobile Web experience.

Prediction #3: The Social Web will rise. This is hardly a surprising prediction coming from me. But what will it mean for the (mobile) industry and for consumers? We have already seen a rise of social apps and webapps on mobile, such as Brightkite, Yelp, Rummble and Foursquare: applications that take advantage of unique features of the mobile platform to bring real-time social connection into new places and to new user communities. We will start to see these applications weave together using emerging social web standards such as the so-called open stack and activity streams. For users, it will mean easier and  more seamless social sharing, especially for long-tail social apps. The social web will make it easier for people to choose the right tool for the job without being as constrained by “where their friends are.” The mobile industry, however, is generally more used to thinking about scale and market-dominating players (yes, e.g. Facebook), so the tools the mainstream mobile industry puts in front of people will continue to orbit around these market-dominating social networks. (Ironically, the Facebooks of the world very much understand the social web trend so are actually on their way towards dismantling their walled gardens just as mobile industry players are building more functionality on top of them.) Meanwhile, predictions #1 and #2 will mean that people will have more and more choices and will increasingly go “off-piste” and choose their own social tools and applications.

It all adds up to 2010 being the year of user choice: choice of handset, choice of platforms, choice of social networks, choice of apps.

Mobile 2.0 In the Wild

My friend Adam is a small animal veterinarian in San Francisco. Unfortunately, I rarely get the chance to see him, but when I do it’s always illuminating in some way. Last night over some lovely steaks and shirley temples at San Francisco’s A5A, we got to talking about apps. Adam is an app fiend. He has completely filled up his iPhone with apps. He yelps. He tweets. Adam is super-connected. More interesting though is how he runs his business. Adam uses Freshbooks to do all his business management online (or “in the cloud” as fashion now dictates). Using the Minibooks iPhone app, he is able to get into all this information while mobile, including patient records, blood work reports, etc… everything he needs to do his job. He uses VoiceCentral/GoogleVoice to manage his calls, get transcripts and make appointments. He uses MotionX GPS to get to appointments.  He accepts credit card payments with MerchantWare’s credit card app.  Otherwise, Freshbooks allows clients to pay him through Paypal. He has all kinds of Veterinary reference material and medical calculator apps on his iPhone.  He uses Osirix to carry around digitised xray images from hospitals. He uses Evernote to sync multimedia of pets (images, sound, and videos) taken on the iPhone to his Mac. His entire business is mobile. He can show up at a client, pull up their pet’s records and start working without a single piece of paper. This enables him to do something almost unheard of in this day and age: make housecalls. In fact, that’s all he does. The “cloud” + mobile apps have enabled him to create an innovative new business model and the result is happy pets and pet owners (read his Yelp reviews). How many other small businesses is Mobile 2.0 quietly re-inventing?

Over the Air

ota hi res Logo - croppedYes – it’s almost upon us. Those who have been paying attention to my Twitter-stream recently will know that could only be talking about Over the Air. I’ve been working hard on putting together the session schedule for this event, with some great help, notably from Tory and Franco who put on EcoMo the weekend before last. I’m very pleased with how things have turned out. We’re featuring a program that delves into technical detail on numerous topics related to mobile development and at the same time covers user experience, design and the emerging field of service design on mobile. There will be panels, sessions, in-depth tutorials and master class sessions, all against a backdrop of an over-night hack-a-thon. At last year’s Over the Air, I remember walking from session to session and realizing that people were learning in an environment that is possibly unique in the world of mobile events. This year, sessions will cover such disparate topics as widget design and development, iPhone, Windows Mobile, W3C standards, Java, Symbian, Qt, Open Source, Teen insights, and Augmented Reality – and that’s just for starters! Imperial College London will once again provide a great back-drop for this event. If you’re a developer, designer, user experience practitioner, technically or design-minded entrepreneur, or anyone else who’s interested in learning about the real state of art of building mobile experiences, I hope to see you there!

Apps are like Songs

One really interesting conversation that emerged at the Mobile 2.0 Europe conference last week was about the emerging Apps culture. Clearly, mobile apps (applications, widgets, webapps whatever you want to call them – I’m talking about data-driven experiences on the phone here, irrespective of platform and technology) are in the midst of a renaissance. However, I have also been hearing a lot of critical voices recently talking about “useless” apps and questioning “how many apps do people really use on their phones?” So I made a point at the Developer Day portion of the event that Apps are like Songs which I didn’t actually think was terribly original but people there seemed to jibe with it. Why are apps like songs? Someone else commented that you can “use them once and throw them away” but I’m not sure that captures it – because you don’t throw songs away really. They might stay in your music library unplayed for months or even years only to resurface at the right time. I was reminded of this today when someone challenged me to find an app that made effective use of the “shake” feature. I immediacy called up the “shotgun” app on the iPhone, which is kind of a “one joke app” like the Zippo lighter or the Carling beer. It doesn’t mean they’re any less worthy – and in the case of the Zippo or the Carling (ugh – I hate Carling — but I love the app!) you can see the marketing potential of apps as songs. But it’s not all about new avenues for selling you terrible beer. Apps can be art as well. One of the first apps I ever downloaded for my (then) jailbroken iPhone allowed you to take a picture and share it, as part of an ever-changing collage, with a community of other users who were also using the app that that given moment. No purpose. No monetization angle. But very compelling. Are these apps any less purposeful because a user might only run them a few times? I don’t think so. I think this apps-as-songs approach changes the way we need to think about software development in this context, and also reinforces my belief that software development is a creative discipline.

One 2.0 Down, One 2.0 to Go

Osney Media’s Mobile Web 2.0 Summit has wrapped up. In all, it was a good opportunity to discuss the trends and technologies in the mobile industry, mobile social networking, etc… For me, it was a good opportunity to talk about the convergence that I see happening between the mobile and Web industries and communities. It was also a great opportunity to talk about the opportunities I see opening up in the mobile widget space, and the vital importance that we converge on a single standard for mobile (and desktop) widgets across the industry. Judging from the response to my talk, there is still a lot of misunderstanding of this space in the industry and a lot more education and evangelism required.

So be it! If you want to find out more about these topics and others vitally important to the future of the mobile and Web industries, come join me in Barcelona on June 18th and 19th for Mobile 2.0 Europe. Day one will be a developer day featuring presentations, tutorials (and unstructured sessions) on key software technologies and innovations in the mobile and mobile Web space and day two will be more strategic, focusing on disruptive innovation in the mobile space and featuring startups and innovators from across the spectrum. It’s going to be an exciting two days.

Betavine Launches Widget Blog

Betavine (Vodafone R&D’s developer community portal), with some help from the inimitable folks at Carsonified, have laucnhed a new blog dedicated to Mobile Widgets and Web Apps.  The idea is to get as much information out as possible about what Betavine and Vodafone are doing in the widget space and what’s going on with the latest widget standardization efforts. We’ll also be featuring information on upcoming events, like the W3C widget camp at WWW2009 in Madrid next week and the upcoming Vodafone Mobile Widget Camp in Amsterdam on May 2nd. We’ll also be posting on Twitter on @MobileWidgets on Twitter. Stay tuned!

2009 Predictions

It’s that time again!  With 2008 in the bag, what will be the key themes for 2009 (as far things “mobile 2.0″ go anyway). Alan Kay famously quipped that the best way to predict the future is to invent it. In that spirit: if I have anything to say about it, 2009 will bring with it increasing convergence between the mobile and Web communities. Right now, these communities are miles apart. I can attest to that because I’m often stuck in the middle of this clash of civilizations. I believe the mobile and Web ecosystems are going to converge, but a prerequisite for this to happen is that these communities need to converge. As long as mobile people only talk to other mobile people and Web people only talk to other Web people, there will be no convergence. At Mobile 2.0 in November, we successfully brought together these communities, at least in part, to talk about the future of both mediums. Watch out for more of this in 2009.

Prediction two: mobile widgets and Web applications will rule the day.  W3C-standard Web widget platforms and downloadable widgets will proliferate and begin to eclipse the current proprietary platforms for downloadable mobile applications. This will be accompanied by increasingly capable Web and widgets platforms (with hooks into device capabilities and functions like the camera, location, etc…). Yes, there will be fragmentation in this space that will have to be reigned in. Nobody said reinventing the Web was easy.

All the best for 2009!

Can We Kill Email?

One of the most interesting discussions I had in San Francisco two weeks ago (where I was co-presenting Mobile 2.0 and the Mobie Tech 4 Social Change camp) was with Brian Fling on the unlikely subject of email. We both agreed that we hate email (a common sentiment these days) and that something needed to be done. I don’t know a single person who actually doesn’t roll their eyes these days when the subject of email comes up. Kids these days already refer to email is “something I use when I want to communicate with old people.” Ouch!

Email as a medium is not keeping up with how we interact, how we do our jobs, how we live in the modern world. It’s overtaken by spam (encouraged by its nature as an open and free medium and the relatively little it costs to send out emails in bulk). It has no intrinsic trust mechanism (and developments like sender policy framework are basically a band-aid and do not address personal trust circles, only whether an email is from where it purports to come from). Email has no intrinsic semantics that allow email clients to do anything useful with them. Even advanced email clients can do little to help with this mess. Email is actually follows a typical trajectory for innovation. In the book Why Things Bite Back, Edward Tenner takes us through a history of technological innovation and why some innovations have “unintended consequences.” The unintended consequences of Email have become all-to-clear: lost time, “inbox anxiety,” spam and “BCC cultute” are only some of them. My view is that email is fundamentally mismatched with an “always connected” world – and these days we are always connected – and it’s been hopelessly outpaced by the far more powerful social paradigms of social networks. Email is a monster which has grown to enormous proportions and which we are all spending our time feeding, to the detriment of our real lives. Email can also be ambiguous. I receive so much email that I have to filter my CCs into a separate folder which I don’t look at as often – but then people will CC me on a message that requires my urgent attention and get annoyed when I don’t respond right away. Email woes are accentuated by the fact that no significant innovation has happened in the world of email clients in 10 years.

Imagine a life without Email.

Need to get in touch with a friend?  Use Twitter “direct message.” It’s much more difficult for you to be spammed, because you control who connects to you. Bonus: you have to be terse. Need a longer conversation? Use Skype or another IM solution. Need to send someone a file? Again – IM. More immediate and you KNOW the recipient has received it. How about you need to arrange a meeting or a drinks out?  Social networks provide all the mechanisms you need for this. Need to share a file with a large number of people?  Use a Web-based sharing service like Google Docs or Zoho and then alert them using one of the means above.

Ok – technically most of the services mentioned above require access to an email account (for registration and identity verification). Zipiko is an example of one that doesn’t – you can sign up with only a mobile number.

I imagine an email-free world as a kind of utopian existence where people no longer spend hours and hours of their time each day “clearing their inbox” or methodically filing mail away into meaningless folders. Close your eyes and visualize it with me.

Crazy? Someone at IBM is already living the dream.

Mobile 2.0 and Mobile Tech for Social Change

First of all, for the third year in a row, I’m running (along with Mike Rowehl, Gregory Gorman, Rudy de Waele and Peter Vesterbacka) Mobile 2.0, a “one-day event focusing on new Mobile Applications and Services, the Mobile Web and Disruptive Mobile Innovation.”

The event will be held on November 3rd and will once again be taking place at the Grand Hyatt off of San Francisco’s Union Square.

This year we have some really fantastic speakers and panelists and we’re also trying something slightly different: running a “builder track” in the afternoon, along-side our regular track, that will focus on hands-on mobile development, user experience and design. That track will feature mini-tutorial sessions on topics such as Gears Mobile, Nokia Web Runtime, Yahoo! blueprint, iPhone web development and mobile user experience and design topics (with a focus on case studies). This is all in line with my view that when it comes to mobile innovation, it is time to stop talking about it and start doing it.

Registration is now open, so reserve your seat today by visiting http://mobile2event.com. Full program will also be posted soon.

On the next day, November 4th, against the back-drop of the U.S. election, I’ll be helping to run a bar-camp type event focusing on how mobile technology is being used as a lever of social change. This is a topic that I’ve been working at the fringes of for some time. I’m very privileged to be working with the folks at MobileActive.org (who will be fresh from running their own event in South Africa). If you’re interesting in helping out with this event or participating, get in touch with me here and add your name to the event wiki.

What will be the Model T of the Mobile Web?

I’ve been following with some interest the press surrounding the 100th anniversary of the Model T, the original “people’s car” that is credited with creating the automative industry as we now know it. The Model T is famous for a number of reasons, but one thing I hadn’t quite appreciated was how versitile and extensible (to use a modern word) the car was. A whole after-market industry grew up around the T, letting people transform it into sports car, a truck, a tractor, a harvester – whatever task required motive power. This factor of openness and extensibility, combined with mass-production and low cost, helped to make the car a success story and created a new industry. The slightly more modern equivelent might be the IBM PC. But this left me wondering: what is the mobile computing equivelent to the Model T? What is the Model T of the mobile Web? Though I love it, I have to say the iPhone ain’t it. It fails on both the low cost and the extensibility criteria. The OLPC device fails on mass-market grounds.

What we need is for someone to come along and deliver a mass-market, low-cost device that is extensible and open but which has enough ease and simplicity of use that it is embraced by the great public and enough oomph to be a mobile Web workhorse. There is a gigantic vacuum in the mobile industry right now with this exact shape. Candidates include Google’s Android, Limo devices, next-generation Nokia devices based on the new Symbian Foundation and possibly even Microsoft Smartphones, developed under their new “end-to-end” strategy. Any others?

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