What is “Mobile 2.0”?
The terms “Mobile 2.0” and “Mobile Web 2.0” are being thrown around these days quite a bit, but nobody has really put together a concise definition of what Mobile 2.0 is and how it differs from what has come before, such as exists for “Web 2.0”. Ajit Jaokar and Tony Fish are doing a great job describing some aspects of “Mobile Web 2.0” but I still think we are missing such a clear, consise definition. Well, I figured I’d take a stab at it.
For one, closed mobile application and services, available only through one operator, are Mobile 1.0. Mobile 2.0 applications and services are open and available to anyone to download, install and/or put to use via the mobile Web. In my mind, the Mobile Web is a big part of Mobile 2.0. Mobile 2.0 also builds on the ideas voiced by Tim O’Reilly and extends those to the Mobile platform and its capabilities. Here are some rough extensions of the O’Reilly Web 2.0 set of examples applied to Mobile 2.0:
SMS -> IM (e.g. Yahoo! messenger for mobile)
MMS -> Media sharing (e.g. ShoZu)
Operator Portals -> Mobile Web and Search
Operator chooses -> User chooses
Premium SMS billing -> Mobile stored value Accounts (e.g. Luup)
Java Games -> Embedded Applications (e.g. Blogger application)
Presence & Push-To-Talk -> Embedded VOIP applications
WAP sites -> .Mobi sites
WAP push -> RSS readers
Wallpaper -> Idle screen applications
Location services -> Google maps application
Time or volume-based pricing -> “All you can eat” data charging
Content consumption -> Content creation (e.g. mobile blogging)
In short, Mobile 2.0 takes the Mobile platform to where the Internet is today, and shows us how the mobile phone can become a first class citizen, or even a leading citizen, of the Web. What Mobile 2.0 does not mean, at least in my mind, is more sophisticated, but still essentially closed, mobile applications and services. Openness and user choice are essential components of Mobile 2.0.
Some of these ideas are controversial, I know, and some of them probably don’t go far enough. I’d appreciate your comments, additions, ideas on this topic. What does Mobile 2.0 consist of and what makes it different from what we have now?
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