Mobile 2.0 In the Wild

My friend Adam is a small animal veterinarian in San Francisco. Unfortunately, I rarely get the chance to see him, but when I do it’s always illuminating in some way. Last night over some lovely steaks and shirley temples at San Francisco’s A5A, we got to talking about apps. Adam is an app fiend. He has completely filled up his iPhone with apps. He yelps. He tweets. Adam is super-connected. More interesting though is how he runs his business. Adam uses Freshbooks to do all his business management online (or “in the cloud” as fashion now dictates). Using the Minibooks iPhone app, he is able to get into all this information while mobile, including patient records, blood work reports, etc… everything he needs to do his job. He uses VoiceCentral/GoogleVoice to manage his calls, get transcripts and make appointments. He uses MotionX GPS to get to appointments.  He accepts credit card payments with MerchantWare’s credit card app.  Otherwise, Freshbooks allows clients to pay him through Paypal. He has all kinds of Veterinary reference material and medical calculator apps on his iPhone.  He uses Osirix to carry around digitised xray images from hospitals. He uses Evernote to sync multimedia of pets (images, sound, and videos) taken on the iPhone to his Mac. His entire business is mobile. He can show up at a client, pull up their pet’s records and start working without a single piece of paper. This enables him to do something almost unheard of in this day and age: make housecalls. In fact, that’s all he does. The “cloud” + mobile apps have enabled him to create an innovative new business model and the result is happy pets and pet owners (read his Yelp reviews). How many other small businesses is Mobile 2.0 quietly re-inventing?

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