So the UK government seems to have launched a new public awareness campaign dubbed #cyberstreetwise  (evidenced by posters in the Tube I spotted this weekend). The campaign’s web site is : https://www.cyberstreetwise.com. Bonus points for a https URL. Negative points for choosing a “.com” domain instead of a more appropriate “.co.uk” or even “.uk” domain. So first of all, I was confused initially about who was supporting it. The logos at the bottom left panel include HM Government but also the more recognizable Facebook and Twitter logos (without explanation) which seems (to me) to mean “this is being sponsored by the government, Twitter and Facebook” or possibly “this is a government initiative with sponsorship provided by Twitter and Facebook.” In fact, reading the web site, it appears that neither Twitter nor Facebook have any formal role, so the presence of their logos is somewhat mystifying. I Suppose they just mean “we are on Twitter and Facebook” but honestly, these days who isn’t? [Side note: what is up with random Facebook and Twitter logos on things?  See my Twitter update on this topic that seemed to “go viral” earlier today.] But putting this to the side for a second, I really don’t know what to make of this campaign. On the one hand, it’s exactly the kind of public awareness campaign thatI feel is needed. People need to start getting more aware of the the web basics, especially around privacy, e-safety, scams. use of strong passwords, installation of updates and use of security software. So yes. Great. But the …

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